Updates to Product Marketing Name

The Malaysian Communication and Multimedia Commission (MCMC) has released updates regarding the product marketing name used in applications.

The main purpose of this release is to facilitate the consumer’s and regulator’s enforcement team. All Type Approval applicants shall ensure the product marketing name information is declared upon application submission and is available on the marketed product. Nonetheless, if the product is marketed without a specific marketing name, the applicant shall input the marketing name information field in e-ComM with the specific model name.

The marketing name must fall under one of the following categories

  1. Product Specification
  2. User Manual
  3. Product Brochure
  4. Product Marking
  5. Product Packaging

Certificate Holders who had their product certified without marketing name information may request that the information be added to the approved Certificate of Conformity (CoC). The addition of a marketing name to an approved CoC will incur a fee of RM50 for evidence verification.

In case that a product is marketed under more than one marketing name, the applicant shall submit the Multiple Marketing Name Declaration Form, Please note that a product that carries multiple marketing names shall meet the specific variation criteria as defined by SIRIM QAS International in the declaration letter. Otherwise, applicants shall apply for separate Type Approval applications.

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